I bought a bottle of the Orange Habanero Chipotle Smoked Salt at the Taste of Colorado on a Saturday. It is now the following Wednesday and the bottle is half gone! My favorite has been adding it to a bourbon brown sugar bbq sauce. The sweet and fire combination that this mixture makes is incredible. Bloody Mary's will never again be the same without this salt. (I may just start carrying some with me to restaurants when I order a Bloody Mary) If you like to spice it up to inferno....this is your answer!